Hairitage is owned by a sibling duo who had a vision for their future. Brother Marco Barboza and sister Adriana Barboza opened their shop in February 2021, taking over an old friend’s shop and creating their own.
As siblings, they grew up knowing that they wanted to open a business of their own. They didn’t just want to open this shop to be the “Big Boss,” they wanted to open it for themselves. With Marco being part of the old barbershop, they saw their opportunity to come in and create the vision they had.
Marco was still cutting hair and Adriana slowly started to come in and do her thing, as well. She said, “We took over the business not knowing what was going to come about.”
Marco first came up with the name, finding the inspiration from a shampoo bottle. They took that inspiration and put their spin on it with Hairitage.
Usually, it is spelled heritage but because they are a barbershop, they spelled it Hairitage, incorporating not only the hair aspect but also keeping the definition of the word. They wanted something that incorporated the family aspect of their world, and also kept it laid back.
By keeping the definition, their name was not only for their business but also to represent their grandfather. They both express that by him planting the seed of the idea to open something up, and being first-generation kids, they knew right away the name was perfect.
They offer many different services in their shop. They offer men’s and women’s haircuts, but they also offer a variety of facials, beard work, eyebrows, and hair colors.
The siblings also want to be able to offer their clients the connections and bonds they can create with everybody in the shop. They wanted everybody to feel at home and feel better on the outside.
To celebrate the back-to-school season, the Barboza’s offered a special of $20 haircuts for teens. The special ran for two days. They did this not only to give back to the community but also to make kids more confident in themselves when going back to school.
The Barboza’s knew that this shop wasn’t being opened for the money but for the good experiences, skills, talks, and confidence they are able to provide to their clients.
Marco said, “Our kids are our future so why not help them.”
You can find them on Facebook and Instagram @hairitage_losbanos, and their address is 521 I St Los Banos.
